Medtronic

Challenge

Medtronic (NYSE: MDT) is the global leader in medical technology. The Exordium Group was retained to create a strategic approach to raise
brand awareness, grow commercial revenue in key

Strategic Solution

The Exordium Group performed a complete market analysis, benchmarked Medtronic’s existing marketing efforts for AEDs, delivered an international
competitive market analysis and segmentation review, as well as

Strategic Results

Keep the Beat received a Gold International Award of Excellence for Integrated Marketing from the Medical Marketing Association.
Medtronic successfully penetrated major corporate and