Advanced Micro Devices

Challenge

Advanced Micro Devices (NYSE: AMD) is a leading global provider of innovative processing solutions in the computing, graphics and consumer electronics markets. AMD is dedicated to driving

Strategic Solution

Working closely across all AMD business units internationally, The Exordium Group provided brand benchmark analysis, competitive analysis and a full
sponsorship portfolio audit. We then assisted AMD in establishing

Strategic Results

AMD was able to implement an international sponsorship strategy with centralized measurement and accountability which included significant
investments in Formula One and international professional