Advanced Micro Devices

Advanced Micro Devices (NYSE: AMD) cycling among others. This strategy assisted AMD in building and strengthening critical OEM relationships with partners such as HP, Dell and Acer among others. AMD solidified its brand attributes and significantly raised brand awareness among enterprise decision-makers.

Based on The Exordium Group's recommendations, AMD took a larger sponsorship position in international cycling which continually generated in excess of 8 to 1 return on investment from the Tour De France alone. The Exordium Group negotiated and implemented a partnership with Versus (previously OLN) which returned a 40 to 1 ROI for AMD.