Advanced Micro Devices

Strategic Solution

Advanced Micro Devices (NYSE: AMD) quantifiable business and marketing objectives, investment priorities, measurement tools, and cost projections for future sponsorships.

The Exordium Group created a custom toolset for identification, selection and cost-benefit analysis of AMD's international sponsorship investments, and customized web tools to assist in event management and support. The Exordium Group worked with AMD leadership to use these tools to develop the internal skills and the international team required to manage a global sponsorship portfolio.

The Exordium Group worked closely with AMD regarding investment and leverage recommendations, sponsorship management and marketing integration for AMD's sponsorship of Lance Armstrong and the United States Postal Service Pro Cycling Team and later Discovery Channel Pro Cycling Team.