Sun Microsystems

Challenge

Sun Microsystems Inc., (NASDAQ: JAVA) develops the technologies that power the global marketplace. Guided by a singular vision --"The Network
is the Computer" -- Sun drives network participation through

Experiential Solution

The White House Millennium Evenings: Sun sought to increase sales and awareness within the federal government. The Exordium Group created a unique, high profile opportunity for Sun. In conjunction with th

Sun was the only commercial sponsor of the program and converted the Executive Branch from a competing technology to Sun servers. Sun donated the
entire event series and the equipment used to create