Medtronic

Challenge

Medtronic (NYSE: MDT) is the global leader in medical technology. The Exordium Group was retained to create a strategic approach to raise
brand awareness, grow commercial revenue in key
Experiential Solution

Medtronic had a complex message to convey to senior decision-makers in corporations, city and state government, and education nationwide. The
Exordium Group analyzed opportunities within sports,

Experiential Results

Keep the Beat received a Gold International Award of Excellence for Integrated Marketing from the Medical Marketing Association. More importantly it raised life-saving awareness, enhanced public