Medtronic

Medtronic (NYSE: MDT) access to defibrillators and to date has raised significant funds to place AEDs in public schools.

Over 370,000 people interacted directly with Medtronic through the James Taylor tour.

Medtronic successfully penetrated major corporate and government accounts, created lasting partnerships in the EMS field, generated millions of dollars in sales revenue and instigated public access to defibrillator programs in five major metropolitan cities.

The James Taylor portion of the campaign generated an ROI in excess of 7 to 1.