Advanced Micro Devices

Challenge

Advanced Micro Devices (NYSE: AMD) is a leading global provider of innovative processing solutions in the computing, graphics and consumer electronics markets. AMD is dedicated to driving

The Exordium Group advised AMD on implementing an integrated, experiential campaign in international cycling. We provided in-depth analysis of
cycling and its appeal to AMD’s target audience, a full return on

AMD made significant strides in raising brand awareness and strengthening its OEM relationships attributable to their cycling sponsorships. As one
OEM partner put it, “From now on I will always