Advanced Micro Devices

Advanced Micro Devices (NYSE: AMD)
associate the character of a professional cyclist - the most physically/mentally demanding disciplines in all of sports, with the AMD Corporation. It's clear to me now why AMD has forged this relationship." AMD created a technical partnership with Trek Bicycles and made marked inroads with other sponsor partners such as Nike, the Discovery Channel, and Subaru. Based on its partnership with AMD, HP created the the LIVESTRONG branded Turion notebook computer which became the number one selling notebook for that year and donated a portion of each sale to the Lance Armstrong Foundation. The Exordium Group negotiated a multi-layered partnership with Versus that generated a 40 to 1 ROI for AMD. The Exordium Group also delivered annual return on investment analysis for AMD's sponsorship program.