Advanced Micro Devices

Advanced Micro Devices (NYSE: AMD)
investment analysis including brand positioning for maximum exposure, partnership recommendations, hospitality, and leverage extension concepts which guided AMD in increasing its sponsorship of the Discovery Channel Pro Cycling Team and Lance Armstrong.

The Exordium Group assisted in partnership negotiations, creation of custom hospitality programs for VIPs at the Tour de France and other international races, PR support, digital extensions, employee programs and full media integration.

The Exordium Group also provided complete brand exposure analysis for the US television market and made recommendations for enhancements to their cycling investment.