Sun Microsystems

Sun Microsystems Inc., (NASDAQ: JAVA) out from the technology crowd. Based on our strategic recommendations and implementation assistance Sun established the "Powered by Sun" philosophy and partnerships.

These partnerships included placing Sun's technology within the nerve center for American activity at the world's most prestigious film event, the Cannes Film Festival.

Through live web broadcasts, panel discussions and hands-on interaction Sun captured the attention of the world's most influential film executives.

We created additional programs to target the film industry vertical including sponsorship of the Sundance Film Festival; partnerships with New Line Cinema, E! Entertainment, and Sony; sponsorship at the Academy Awards, the Grammies and the Golden Globe Awards; and, red carpet premier programs for 007 "Tomorrow Never Dies", "Lost in Space", "Flubber" and others.

The "Powered by Sun" program was extended to MLB.com, the Olympics and many others.