Reliant Technologies, Inc.

Challenge

Reliant Technologies marketplace. Their products include the Fraxel Re:Fine, Fraxel Re:Store, Fraxel Re:Pair and the Fraxel Skin Ecology System.

The Exordium Group was retained by Reliant to assist in creating an international marketing team, develop and launch new brand architecture, develop a push-pull consumer marketing strategy and a business to business strategy aimed at the physician marketplace.