Medtronic

Challenge

Medtronic (NYSE: MDT) is the global leader in medical technology. The Exordium Group was retained to create a strategic approach to raise
brand awareness, grow commercial revenue in key
Digital Solution

The Exordium Group advised Medtronic on the creation of a multi-channel digital campaign which included integration with partner websites, sponsorship of James Taylor’s website, branded marketing
Digital Results

Over a four month period, Medtronic generated over 2.3 million direct digital impressions to raise Sudden Cardiac Arrest and Medtronic
brand awareness. This does not include the millions