Advanced Micro Devices

Advanced Micro Devices (NYSE: AMD)
sponsorship to tell their digital story to a targeted enterprise decision-maker audience.

Their web presence allowed for enhanced employee involvement and ownership of the campaign as well as providing a sense of pride through association with a world-class winning team.

The Versus partnership generated a 40 to 1 ROI and significant brand awareness across a premium demographic.

The mobile updates kept AMD VIPs in the loop and enhanced AMD's sense of digital leadership.