Advanced Micro Devices

Advanced Micro Devices (NYSE: AMD)
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The Exordium Group advised AMD on full digital integration of their cycling sponsorship including content direction for the AMD cycling website, integration with the Discovery Channel Pro Cycling Team website, Lancearmstrong.com and the Paceline website.

We advised AMD to tell its digital story through partnership with Versus Network (previously OLN) by sponsorship of all digital elements of the television broadcast as well as integration into the network website.

The Exordium Group recommended and implemented mobile SMS updates for all AMD VIP guests during races. These updates included team times, race status and results.